As Coors Light launched the "Climb On" campaign consumers were challenged to conquer their goals and aspirations as they faced their "mountains." In order to inspire consumers at bars across the country an immersive VR experience was created. Through Coors Light VR a consumer was able to experience three different "mountains" of mountain biking, surfing, and river rafting all aimed at inspiring them to take on their mountains. The experience was able to extend beyond the bar through free downloads of the app and VR headset given away to consumers.
Create and sold in a VIRTUAL REALITY PROGRAM CEntered around the new Climb on campaign.
THree vr experiences were created as WE WERE TASKED WITH CREATING A COORS LIGHT VR HEADSET DESIGN, LANDING PAGE FOR THE WEBSITE, AND A MAILER TO SET BE SENT TO CONSUMERS WHO WIN HEADSETS AS PRIZES.
CUSTOM DESIGNED COORS LIGHT VR HEADSET. WHEN ORDERING WAS OPEN TO FIELD, 92,000 HEADSETS WERE ORDER.
THE HEADSETS WILL ALSO BE AVAILABLE FOR PURCHASE ON THEIR ONLINE STORE.
FRONT - VR HEADSET
INSIDE - VR HEADSET
FRONT - VR HEADSET SLEEVE
CUSTOM PATTERN DEVELOPED FOR COORS LIGHT VR PROGRAM.
LANDING PAGE IS STILL IN DEVELOPMENT, BUT WILL BE THE HOME FOR ALL INFORMATION REGARDING COORS LIGHT VR.
MAILER EXPLAINING PROGRAM TO CONSUMERS WHO RECEIVE A VIEWER AS PRIZE