The work True Believers put in extends far beyond the court. No one embodies this more than Damian Lillard with the work he puts into his other passion, rap. Our team capitalized during our shoot with Damian to capture an original rap verse Damian wrote. What started as just a verse, soon became a video, and eventually became a social media competition. Damian started it off by defining a True Believer in his own words as other True Believers joined in to do the same as the True Believers came to life far beyond the court.
Spalding COLLABORATED WITH damian lillard to launch "drop a verse."
A CALL TO MC'S FOR ORIGINAL TRUE BELIEVERS INSPIRED VERSES FOR A CHANCE TO BE ON AN EXCLUSIVE TRACK RELEASED ON DAMIAN'S SOUNDCLOUD.
DAMIAN KICKED IT OFF BY SPITTING A VERSE ON THE SAME TRACK GIVEN TO CONSUMERS, AND A VIDEO was launched to get the word out.
PARTNERS AMPLIFIED THE REACH AND VIEWS OF THE VIDEO
CONSUMERS OF ALL AGES AND SKILLS TURNED OUT TO SHARE THEIR BEST VERSES
FOUR VERSES WERE CHOSEN TO BE ON THE FINAL TRACK WITH THE MC'S RECEIVING A CUSTOM "PLATINUM VERSE" BASKETBALL
CUSTOM LYRIC VIDEOS WERE CREATED FROM THE FINAL FOUR VERSES AND SHARED ON DAMIAN'S INSTAGRAM.
IN TOTAL "DROP A VERSE" NETTED 800,000 VIDEO VIEWS AND 4.4 MILLION IMPRESSIONS