Spalding COLLABORATED WITH damian lillard to launch "drop a verse." 
A CALL TO MC'S FOR ORIGINAL TRUE BELIEVERS INSPIRED VERSES FOR A
CHANCE TO BE ON AN EXCLUSIVE TRACK RELEASED ON DAMIAN'S SOUNDCLOUD. 

DAMIAN KICKED IT OFF BY SPITTING A VERSE ON THE SAME TRACK GIVEN
TO CONSUMERS, AND A VIDEO was launched to get the word out. 

PARTNERS AMPLIFIED THE REACH AND VIEWS OF THE VIDEO

CONSUMERS OF ALL AGES AND SKILLS TURNED OUT TO SHARE THEIR BEST VERSES


FOUR VERSES WERE CHOSEN TO BE ON THE FINAL TRACK WITH
THE MC'S RECEIVING A CUSTOM "PLATINUM VERSE" BASKETBALL 


CUSTOM LYRIC VIDEOS WERE CREATED FROM THE FINAL
FOUR VERSES AND SHARED ON DAMIAN'S INSTAGRAM. 
IN TOTAL "DROP A VERSE" NETTED 800,000
VIDEO VIEWS AND 4.4 MILLION IMPRESSIONS 
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