"Ice" beers stand out for their higher alcohol content, but as a category the brand presence is little to none. As Icehouse was ready to roll out new packaging it needed a campaign that stood out just as much. "A Man's Manlier Taste" campaign was developed to talked directly to the male consumer that drinks it, while bringing to life the boldness of the liquid within through powerful headlines and a strong new look.
After years of no marketing presence, Icehouse launched new product packaging and a creative campaign to go along with it. The Icehouse "For A Man's Manlier Taste" campaign was developed and launched in 2015 and is the current creative campaign.
"TASTES LIKE YOUR BEER BUT BOLDER" OOH BOARD
"BREWED COLD TO BE BOLD" OOH BOARD
"KNOWN FOR OFFENDING DELICATE TASTE BUDS" OOH BOARD
"TASTES LIKE YOUR BEER BUT BOLDER" METAL TACKER (18˝ X 24˝ )