As Miller Lite went back into it's original white can it rightfully took back it's place as the original light beer. When the football season approached it was just as important to create a cup as original as the teams, traditions, and fans themselves. This can cup series created a limited edition design customized to each team to be enjoyed at tailgates across the country.
CUSTOM ARTWORK "CAN CUP" SERIES FOR ALL 12 MILLER LITE NFL ALLIANCE TEAMS.
CREATED ARTWORK FRAMEWORK THAT ALLOWED FOR VARIABLE TEAM SPECIFIC INFORMATION SUCH AS ESTABLISHMENT DATE and RALLY CRY ALONG WITH TEAM LOGO AND WORD MARK TO BE CUSTOMIZED ON A TEAM BY TEAM BASIS.